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    AI Automation Agency · Case study

    74 sales calls in 12 days - and a first deal closed in 25

    How GTM Revenue built Valchy AI a cold-outbound engine from scratch - generating $362K in pipeline and 100+ interested leads in the first month.

    Valchy AI case study
    Industry
    AI Automation
    Client
    Valchy AI
    Location
    Sofia, Bulgaria

    About the client

    Valchy AI is a fast-growing AI automation agency that builds production-ready AI chatbots and voice agents for established businesses. Led by founder and CEO Valeri Sabev, the team had scaled quickly on inbound - SEO, content and referrals - and landed a few notable clients along the way.

    Baseline when we started

    • Growth driven entirely by inbound (SEO, content, referrals)
    • No reliable, repeatable cold-outbound motion
    • Big clients arrived unpredictably - then dried up

    Challenges

    Valchy AI had real momentum, but it was all inbound and unpredictable. A few big-name clients had come through warm channels - and then the pipeline went quiet. There was no engine they could turn on to generate demand on demand.

    Selling AI automation cold is hard: the buyer is sophisticated, the category is noisy, and a generic two-line cold email gets ignored. To break through, the outreach had to be precisely targeted and genuinely relevant - segment by segment, offer by offer.

    That's exactly the kind of problem we're built for - the differentiator was never the tools, it was the strategy and the operators running them.

    The full breakdown: how we booked 74 calls in 12 days

    Solution & process

    We built a multi-channel outbound engine - cold email, LinkedIn (with automated, personalized voice notes), and cold calling - and ran it like a performance-marketing channel.

    The core of it was strategy, not tooling: tight list and targeting segmentation, with each market segment matched to its own offer and positioning. We led with relevance over surface-level personalization, and tested 30-40 message variants the way you'd test ad creative.

    To lift conversion at every stage of the funnel, we paired the outreach with a lead magnet - a tailored AI-agent prototype offer that gave prospects a concrete reason to take the call.

    • Multi-channel: cold email, LinkedIn voice notes, cold calling
    • Segmented lists, each with its own offer and angle
    • 30-40 tested message variants, optimized like ads
    • AI-prototype lead magnet to drive call bookings

    Results in the first month

    Campaign launched Jan 2 · first deal closed within 25 days

    74
    Sales calls in 12 days
    100+
    Interested leads, month 1
    $362K
    Pipeline generated
    Valchy AI campaign dashboard: 1,323 sequence started, 22.1% reply rate, 25.3% positive reply, 74 opportunities, $362,000 pipeline

    What the numbers showed

    • 1,323 contacted with a 22.1% reply rate (293 replies)
    • 25.3% positive reply rate - 74 qualified opportunities
    • $362,000 in pipeline from a single month of outbound
    • First deal closed in 25 days - a 1,000+ employee B2B company, a remarkably fast sales cycle
    Valeri Sabev
    From an inbound-only agency to a predictable outbound engine - in a single month.
    Valeri Sabev · Founder & CEO, Valchy AI

    Book a strategy session with our Founder

    We'll analyze your current situation and uncover the highest-impact opportunities to scale your pipeline and get more closed-won deals.

    Outcomes we deliver, again and again

    Frequently asked questions

    What problems do you solve?+
    Weak market intelligence & data accuracy
    • - No real-time alerts for key account events
    • - No single view that aggregates intelligence from multiple sources
    • - Impossible to keep data enriched and accurate at scale
    • - Reliance on stale CRM entries and shallow data from tools like Apollo, Cognism or ZoomInfo
    In-house teams with low efficiency & ROI
    • - Can't orchestrate sophisticated GTM campaigns at scale
    • - No system to prioritize high-intent accounts, so effort is wasted
    • - More time spent managing data than building relationships
    Lack of strategy & focus and failed outsourcing
    • - Campaigns launched without a consistent GTM plan
    • - Agencies overpromise, underdeliver, and send generic blasts
    • - Software and outsourced teams show little real ROI
    How does this work? / What's your business model?+

    We have three ways we work with clients:

    • 1. In-house system set-up - a one-time set-up cost plus a monthly maintenance and optimization cost.
    • 2. Done-for-you service - we strategise, build and manage GTM campaigns or data solutions for you, at a monthly cost.
    • 3. AI Growth Partner - a deeper, outcome-aligned partnership.
    What's your pricing?+
    We use value-based pricing. All pricing is calculated based on the monetary value our solutions will bring, ensuring every client gets a multiple return on their investment.
    How long does it take to see results?+
    Clients can see results as early as 30 days, but the best results typically come between the 90-120 day mark and beyond.
    How do you balance AI automation with the human element?+
    Our AI workflows handle repetitive tasks and complex research that normally takes significant time. AI works faster and at scale, while your team keeps control over relationships and strategic decisions - we amplify your team's capabilities rather than replace them.
    How much of our team's time will this require?+
    You'll need one point of contact for light project management - gathering requirements and reviewing scope. Once the scope is finalized, time requirements become minimal. The rest of your team only needs brief training sessions to learn the workflows.
    Do you have experience in our industry / use case?+
    We've built GTM workflows across many B2B scenarios. The core principles of good automation stay consistent - what changes is how we apply them to your specific context and goals.
    Will this work with our existing tools?+
    Yes. We integrate with any tools that have API endpoints. We'll assess your current stack and either connect to your existing tools or recommend better alternatives based on our deep knowledge of the GTM tool landscape.